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Principles of Marketing

by Dr Frances Brassington
£41.14RRP £52.49 (Save 22%)
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Book Details

Principles of Marketing

By Brassington, Dr Frances

Book Description

This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.

Book Details

  • RRP: £52.49
  • Format: paperback
  • Edition: 3
  • Pages: 1164
  • Language: english
  • Publication Date: 03/12/2002
  • Condition:
  • ISBN: 9780273657910

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