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Principles of Marketing

by Dr Frances Brassington
£16.17RRP £41.99 (Save 61%)
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Principles of Marketing

By Brassington, Dr Frances

Book Description

This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.

Book Details

  • RRP: £41.99
  • Format: paperback
  • Edition: 3
  • Pages: 1164
  • Language: english
  • Publication Date: 03/12/2002
  • Condition:
  • ISBN: 9780273657910

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