Book Details
Essentials of Marketing
By Lancaster, Geoff
Book Description
This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
Book Details
- RRP: £28.99
- Format: paperback
- Edition: 3
- Pages: 456
- Language: english
- Publication Date: 01/11/1998
- Condition:
- ISBN: 9780077094379
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