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Consumer Behavior

by John C. Mowen
£41.39
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Book Details

Consumer Behaviour

By Mowen, John C.

Book Description

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

Book Details

  • RRP: £34.99
  • Format: hardcover
  • Edition: 5
  • Pages: 800
  • Language: english
  • Publication Date: 01/01/1998
  • Condition:
  • ISBN: 9780137371150

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