Book Description

The Sensational Critical Biography Of This Phenomenal Entrepreneur And His Business Practices - Fully Updated To Cover Branson'S Recent Ventures. No British Tycoon Is More Popular, Few Claim To Be Richer And None Has Masterminded A More Recognizable Brand Than Richard Branson. What Is Behind The Success Of The Buccaneering Balloonist, The Tabloids' Favourite Celebrity Nude, The 'Grinning Jumper' And The Scourge Of Corporate Goliaths? Helped By Eyewitness Accounts Of More Than 250 People With Direct Experience Of Branson, Tom Bower Has Uncovered A Different Tale To The One So Eagerly Promoted By Virgin'S Publicists. Here Is The Full Story Of Branson: His Businesses, His Friendships, His Ambition, His Law-Breaking, His Drug-Taking, His Bullying. Tom Bower'S Biography Reveals Branson To Be A Single-Minded Profiteer Who, Occasionally Generous To Others. Instead Of A Glittering Saint, Branson Emerges As A Devious Actor, Proud Of Plucking For His Own Profit The Good Ideas Of Others. From His Quest To Acquire The License For The National Lottery To His Plans To Launch Space Tourism With Virgin Galactic, This Fully Updated Edition Follows Branson'S Enterprises And Investments Up To The Present. 'An Addictive Read, Packed With Sex, Money, Tantrums Top Quality.' Guardian 'A Damning Biography&Startling Accusations.' Daily Express